Tyler The Creator is a worker and he does so relatively in complete silence. He always pops in on us civilians with a subtle rollout for a an album, announces another project (tv show, fashion line, festival, etc.) and then goes ghost yet again.
This time around was no different and has proven to be effective yet again. Tyler started tweeting these photos with a bee and a thought bubble with a countdown.
We received notice about Nuts + Bolts, a new Viceland series and the next day Tyler liberated the visual for ‘Who Dat Boy” featuring A$AP Rocky. In the less than 24hr span that the video has been on the internet, it already has well over a million views.
One thing I appreciate about Tyler’s videos outside of the creativity is his choice to lead us into more music. He has a way of connecting us to another piece of the album to keep us interested in what’s to come.
Often, those tracks feature Frank Ocean and this time was no different. At the tail-end of Wolf Haley’s creation we’re teased with “911/Mr. Lonely”. But Tyler is for the people and the audio featuring Frank Ocean was released a couple of hours ago.