Imagine a place full of history and artistry.
Envision a room full of culture and creativity.
I got that and more when I visited the High Museum’s newest exhibit last month. If you remember, we gave you the heads up on The Rise of Sneaker Culture last month before it opened its doors to sneaker heads and casual museum goers.
The launch party was an exciting scene as hundreds of people filled the outside pavilion of the museum where there was a dance floor, a DJ and multiple bars set up around the perimeter.
The primary patron entrance was filled with people from all walks of life with their coolest kicks on. From biker boots to Nikes to Keds and Crocs; the spectrum for shoes was represented.
After getting through the line and retrieving access, the real fun would begin. The echo of the music slowly faded as patrons made their pilgrimage upstairs to the exhibit.
As you may have expected, there were soles everywhere. It was exciting and exhausting all at once. It was interesting and innocent in the child-like amazement it brought out of many just being around some of the most recognized tennis shoes on earth.
The room featured long, glass cases full of shoes. Basketball shoes, football cleats, fashionable sneakers and more were on display. This wasn’t just a show and tell situation as an adjoining room shared a marketing video following lucrative deals and campaigns (i.e. RUN DMC and their Adidas collaboration) and more.
Historical notes were aligned with most sneakers. I learned that the United Rubber Company created the shoe that would become the early stage of Converse for NBA basketball players.
The physical shoes weren’t the only attraction available. Primary sketches for shoes were incorporated into the decor of the room to add depth to the scenery.
Out of the Box presented the role of hip hop and sports into the rise of sneaker culture and made sure to address innovation and design as well.
I definitely enjoyed myself and I would encourage those who have the opportunity to attend to do so. The exhibit leaves Atlanta after August 14, don’t miss your opportunity.
Some of my favorite parts of the exhibit were:
- Nike Dunks
- Nike Yeezy
- Reebok Iverson I
- Reebok Shaqnosis
- Reebok Commitment 1988 signed by Danny Manning
- Farrah Fawcett in a Nike Cortez ad
- The Ramones in a Keds/Converse ad
- Kobe Olympic version 2K sketch (above)
- Fly Wade 3 sketch