The more The Weeknd climbs his way upward through stardom, the more I draw to his artistry. With a little help from some bigger fans that keep me up on what’s happening of course.
“False Alarm” is the second offering from the XO frontman’s new album, Starboy. The first single, which goes by the same name as the album, now has a visual treatment after being out less than a month.
The push for this album already seems different and there’s still nearly two months away before the project is set to release.